Participative fashion design/art installation

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Photo: TMU, 2023; Model: Lucas Milanovich

An invitation from fashion designer and artist Danielle Martin

at the SLC Live! event,
341 Yonge St, Toronto, ON M5B 1S1,
on Thursday, Aug 31st, 2023.

Join us and drape a square of fabric on the atlasDress, echoing neomania in fashion. Participation in this artwork in progress is a means to transmit the emotion of the anticipated nostalgia that drives my work.

The atlasDress is made of draped using land field-intended leftover fabric and is an attempt to bring awareness to the public.

This installation is about neomania in fashion. Neomania is the passion for novelty. It is not a problem alone but generates over-consumerism and overproduction problems. We face a critical environmental issue with millions of tonnes of textile waste landfilled or incinerated annually. Fashion designers must contribute to eco-responsible solutions when we know that « 85% of the product’s footprint is decided in the design phase » (Lang, 2023).

The atlasDress was created in 2018 and is sadly still too current.

Photo: Sophie Cabot, 2018; Modèle: Marianne Frève